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在当前复杂的社会转型过程中,社会的价值结构、价值体系正在发生根本的嬗变,社会价值主体的类型正朝着多元分化的格局演变。广播作为社会价值体系的一个重要组成部分,作为大众传播媒介,因其传播最快捷,覆盖面广泛,影响力很大,政治意识形态性非常强,在整体社会价值体系的变迁和重建中发挥着越来越重要的作用。
In the current complex social transformation, the value structure and value system of society are undergoing fundamental changes. The types of social value subjects are evolving toward a pluralistic and differentiated pattern. As an important part of the social value system, broadcasting, as a mass media, has the most rapid dissemination, wide coverage, great influence and strong political ideology. It plays a key role in the transformation and reconstruction of the overall social value system The more important the role.