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本文针对目前旅游企业以及旅游教育与研究部门均不很重视研发的学术研究这一事实,提出了研发是旅游企业存在与发展的根本这一命题。就目前我国的情况看,研发对于旅游企业来说还是一种新生事物,企业对此重视不够,观念薄弱,而旅游教育与研究对旅游企业的研发问题也未给予应有的关注,因此,本文建议,应通过政府部门出台促进旅游企业研发的政策与法规,构建研发环境,推动企业加强对R&D知识的探讨学习,增强企业自主研发能力,建立R&D合作联盟等途径来提高旅游企业研发水平。
In this paper, tourism enterprises and tourism education and research departments are not paid much attention to the fact that the research and development of academic research, research and development is the existence and development of tourism enterprises this proposition. For the current situation in our country, R & D is still a new thing for tourism enterprises. Enterprises pay little attention to this and their concepts are weak. However, tourism education and research have not given due attention to the R & D of tourism enterprises. Therefore, Suggestions should be made through government departments to promulgate policies and laws and regulations to promote the R & D of tourism enterprises, to build a research and development environment, to promote enterprises to explore R & D knowledge, to enhance their independent R & D capabilities, and to establish R & D cooperation alliances to improve the R & D level of tourism enterprises.