三年以来的11月8日,已成为CCTV最异乎寻常的日子。这一天将决定出下一年度在它的黄金广告时段亮相的企业名单,以及获得被炒作得绝对火爆的广告投放,从而确立起这一中国广告行业中黄金媒体黄金时段的黄金地位和黄金价码。有报导称它已成为“世界广告史上的一大奇观”。 November 8 of the past three years has become the most unusual day for CCTV. This day will determine the list of companies that will be unveiled during the next year’s golden advertising period, as well as the ads that have been hyped by the hype. This will establish the gold status and gold price of prime time for gold media in this Chinese advertising industry. It has been reported that it has become “a major spectacle in the history of world advertising.”