校企合作项目是高职院校深化校企合作的一个重要载体,也是高职院校办学特色的重要体现。在深化校企合作过程中,通过挖掘合作项目中的企业元素与校园文化对接的主要途径,探寻校企合作项目中的企业元素对于提升校园文化建设作用,进一步提高高职学生的专业水平和职业素养,从而达到软实力上提高人才竞争力的目的。 The cooperation project between colleges and enterprises is an important carrier for deepening the cooperation between colleges and enterprises in higher vocational colleges and an important manifestation of the characteristics of running higher vocational colleges. In the process of deepening the cooperation between school and enterprise, by exploring the main ways of connecting enterprise elements and campus culture in the cooperation projects, it is necessary to explore the enterprise elements in the cooperation project between universities and enterprises to enhance the construction of campus culture and to further improve the professional level and occupation of higher vocational students Literacy, so as to achieve the purpose of soft power to improve the competitiveness of qualified personnel.