服务是企业之本,而文化是服务之根、服务之魂,是服务的最高境界市场经济发展到今天,产品价格的竞争已全面转向产品价值和附加值的竞争。附加值的最大化,表现在服务的内涵上。服务文化已成为品牌战略的一个重要组成部分。 Service is the foundation of the enterprise, while culture is the root of service and the soul of service. It is the highest level of service. Market economy has developed to the present day. The price competition has shifted to the competition between product value and added value. The maximization of added value, reflected in the content of the service. Service culture has become an important part of the brand strategy.