论文部分内容阅读
7月12日,小米旗下产品“平仄茶叶”正式上线。品牌创始人戚冬杰说:“喝茶是件很痛苦的事,因为有太多的品牌、品种、产地,让你无从下手。平仄要在嘈杂的‘噪声’中,帮消费者发现属于自己的好茶。”该公司将致力于“为那些想喝茶却不知道怎么开始的人,造一扇进入茶世界的门”。把茶界说成一片嘈杂的“噪声”未必准确,但“外行人”已经很清晰地看出了茶行业内部的问题——作为商品,茶叶消费不够简单、不够时尚,无法吸引更多的年轻人。另外,“外行人”大量涌入也说明了茶行业门槛太低,“想卖茶却不知道怎么开始的人”轻轻松松就走
July 12, Xiaomi’s products “flat tea ” formally launched. Qi Dongjie, the founder of the brand, said: “Drinking tea is a very painful thing because there are too many brands, varieties, and origins that make you impossible to start.” Chek Che wants to help consumers find out about themselves in the noisy ’noise’ Good tea. “The company is committed to” creating a door into the world of tea for those who want to drink tea but do not know how to get started. “ It is not necessarily accurate to describe the tea industry as a noisy ”noise“, but ”layman“ has clearly identified the problems within the tea industry. As a commodity, consumption of tea is not simple enough, is not fashionable enough to attract More young people. In addition, ”layman “ a large influx of tea industry also shows the threshold is too low, ”want to sell tea but do not know how to start " easily left