为了更好地对外宣传介绍韩国,提升韩国的国家品牌形象,韩国政府于1月22日成立了直属总统的国家品牌委员会,负责建设国家品牌。委员会下设企划、国际合作、企业和信息、文化观光、全球市民等5个分科委员会。委员会主要任务是推动国家品牌战略,帮助企业开发全球性自主品牌。委员会由47名委员组成,包括SK社长、大韩航空社长 In order to better publicize South Korea to promote South Korea’s national brand image, the South Korean government on January 22 established the immediate president of the National Brand Council, responsible for building a national brand. The Commission consists of planning, international cooperation, business and information, cultural sightseeing, the global public five subcommittees. The main task of the committee is to promote the national brand strategy and help enterprises develop a global independent brand. The committee consists of 47 members, including SK president and president of Korean Airlines