在竞争激烈的市场经济条件下,树立良好形象的企业无疑拥有较强的竞争优势和拓展空间,良好的企业形象为它们增强了市场竞争力,扩大了产品的市场占有份额,实现了丰厚的经济效益,并为企业的进一步发展创造了有利条件。但是,也有不少企业在塑造良好的企业形象方面并没有收到理想的效益。笔者 In a highly competitive market economy, establish a good image of the company will undoubtedly have a strong competitive advantage and expansion of space, a good corporate image for them to enhance the market competitiveness, expanding the market share of products and achieve a substantial economy Efficiency, and for the further development of enterprises has created favorable conditions. However, many enterprises do not receive the desired benefits in shaping a good corporate image. author