2008年7月9日,与沃尔沃合资一年多的山东临工在北京举行了隆重的新品牌战略发布会,启用了新的品牌标识,明确了山东临工的品牌战略和核心价值。山东临工新品牌形象的高调亮相在这个国内工程机械行业著名企业的发展史上翻开了新的一页,同时。也在山东临工与沃尔沃建筑设备两个公司合作的道路上树立了一个新的里程碑。 On July 9, 2008, Shandong Lingong, a joint venture with Volvo for more than a year, held a grand new brand strategy conference in Beijing, opening a new brand identity and clarifying Shandong Lingong’s brand strategy and core values. Shandong Lingong new high-profile appearance of the brand appeared in this domestic construction machinery industry well-known enterprises in the history of the development of a new page, at the same time. It also set a new milestone on the road of cooperation between Lingong and Volvo Construction Equipment.