良好的公共关系,是企业生存发展的基础。关注公共关系的目的就是为了塑造企业形表。形象是企业的无形资产,也是企业追求的最高目标。良好的企业形象能给企业带来无穷的益处,对内能提升企业的凝聚力,得到员工的认同;对外能吸引人才,得到社会的支持,获得资金提供,获得消费信心。所以企业应该运用好公共关系,不断塑造企业形象和产品形象,为企业实施经营管理计划营造一个良好的生存环境。 Good public relations are the foundation for the survival and development of the company. The purpose of focusing on public relations is to shape the corporate form. The image is the intangible asset of the company and the highest goal pursued by the company. A good corporate image can bring endless benefits to the company. It can enhance the cohesiveness of the company and gain the recognition of the employees. It can attract talents, receive social support, receive funds, and gain consumer confidence. Therefore, companies should use good public relations, continue to shape the corporate image and product image, and create a good living environment for enterprises to implement business management plans.