突破广告——数字媒体使内容越来越重要与传统媒体单向传播不同,数字媒体传播是一种多元化的传播模式,网民在互联网或手机网络上很容易自己去选择要看的内容,于是网络广告的创意形式在如何抓住眼球的课题来说,更具有挑战性,内容式广告就变得特别受到重视。其实我们在电视、杂志上已经看到很多广告融入内容的形式,这并不是数字媒体的特有产物, Breakthrough in Advertising - Digital Media Make Content More and More Important Unlike traditional media, which is a one-way communication, digital media is a diversified mode of communication. Internet users can easily choose their own content on the Internet or mobile phone network. The creative form of online advertising is even more challenging in terms of how to catch the eye, with content-based advertising becoming particularly valued. In fact, we have seen many advertisements in television and magazines in the form of content. This is not a peculiar product of digital media.