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针对“彼阳牦牛”风波,有关专家提醒企业要建立自己的遇警机制,企业要有化解风险尤其是突发危机的能力。如果对危机处理不当,就会使企业多年辛苦建立起来的良好形象化为乌有。可喜的是,付出惨重代价的红太阳集团终于从教训中清醒过来。该集团已经成立了危机管理小组,注意收集各方面的信息,形成竞争情报预防和应对危机,对企业的员工进行危机公关培训。据悉,红太阳集团在质量管理上实施了一系列措施,使质量管理更加科学化、规范化、现代化,产品销售正处于稳步上升中。
In response to the “Pingyang Yakult” turmoil, relevant experts reminded enterprises to establish their own police-defying system. Enterprises must have the ability to resolve risks, especially sudden emergencies. If the crisis is not handled properly, it will make the good image of the company’s many years of hard work unorthodox. Fortunately, the Red Sun Group, which has paid a heavy price, has finally recovered from its lessons. The group has set up a crisis management team to pay attention to collecting information in all aspects, form competitive intelligence to prevent and respond to crises, and conduct crisis public relations training for employees of enterprises. It is reported that Red Sun Group has implemented a series of measures in quality management to make quality management more scientific, standardized, and modern. Product sales are rising steadily.