进入网络时代,大行其道的新媒体在彻底改变了传播格局的同时,也带来了不少新问题,尤其是信息传播门槛降低所带来的谣言泛滥,以及过分商业化所带来的新闻娱乐化、低俗化等现象,近年来严重困扰着传媒的价值取向。实际上,在网络新媒体时代,公信力仍然是媒体的立足之本,传统媒体当更有作为,充分发挥公信力优势,打造引领时代的公信媒体。 Enter the Internet age, the popular new media has completely changed the communication pattern, it also brought many new problems, especially the low threshold of information dissemination caused by the proliferation of rumors, as well as the over-commercialization of news entertainment , Vulgarization and other phenomena, in recent years seriously haunted the media’s value orientation. In fact, in the era of new online media, credibility remains the foundation of the media. When traditional media is more effective, it should give full play to the advantages of credibility and create a public credit media that leads the era.