论文部分内容阅读
随着互联网的高速发展,传统媒体跟新媒体不断竞争融合,互联网营销迈入了3.0时代,电视媒体作为传统媒体,面临着前所未有的挑战。在以用户为核心的营销思维引领下,河南电视台都市频道一直在思考一个问题:在新的时代怎么给合作伙伴带来营销价值,拿什么来爱你。3.0时代互动营销是关键进入3.0时代,无论是媒体市场还是商品市场的竞争都十分的激烈,3.0时代意味着什么?都市频道认为,无论是从文化、营销或者是衡量上,它都发生着
With the rapid development of the Internet, traditional media and new media are constantly in competition and integration. Internet marketing has entered the era of 3.0. As a traditional media, television media is facing unprecedented challenges. Guided by the user-centered marketing thinking, the urban channel of Henan TV Station has been thinking about a question: how to bring marketing value to partners and what to love you in the new era. 3.0 era of interactive marketing is the key Into the 3.0 era, both the media market or commodity market competition are very intense, what does the 3.0 era mean? City Channel that, whether it is from culture, marketing or measurement, it happened