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MTV从欧美传入我国已有30多年的历史,近年来,在消费主义语境下,我国MTV在创意上深受后现代主义影响,既契合了广大受众的趣味,也赢得了较大的社会及经济效益。创作实践证明,在MTV创意中,有意识地导入颠覆、去中心化、非理性等后现代主义理念具有重要的借鉴意义,同时,将其作为MTV的一种创意手法,可以和诸多传统元素有机融合,从而获得独特的审美价值和娱乐效果。
MTV has been introduced into our country from Europe and the United States for more than 30 years. In recent years, under the condition of consumerism, MTV in our country has been greatly influenced by post-modernism in terms of creativity. It not only meets the interest of the general audience but also wins a larger society And economic benefits. The creative practice proves that in the MTV idea, consciously introducing subversive, decentralized, irrational and other postmodernist ideas have important referential significance. At the same time, as a creative approach of MTV, it can be organically integrated with many traditional elements , So as to obtain unique aesthetic value and entertainment effect.