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新建本科院校面临向应用型职业本科教育转型,这种转型要通过高校各个本科专业从培养学术型人才转变为培养应用型人才来实现。建立面向现代职业教育的应用型市场营销本科专业,需要进行精准定位,确定市场营销人才的差异化培养方式,将产教融合作为应用型本科专业建设的核心,将职业对接作为专业建设的基础,凸显特色,建立模块化和职业化的、“双证融通”的专业课程体系,采用阶梯递进式的教学方式方法,构建以专业能力和岗位技能培养为导向的教学方法体系。
The new undergraduate colleges are faced with transition to applied-type undergraduate education. This transformation needs to be realized through the transformation of cultivating academic talent to cultivating applied talents through various undergraduate majors in colleges and universities. The establishment of application-oriented marketing for modern vocational education undergraduate majors requires precise positioning, marketing personnel to determine the differentiation of training methods, the integration of production and education as the core of applied undergraduate majors, vocational docking as a basis for professional construction, Highlight the characteristics of the establishment of modular and professional, “dual permit ” professional curriculum system, using step-by-step teaching methods and methods, to build professional skills and job skills training-oriented teaching method system.