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随着社会的发展,人们对信息的需求越来越旺盛,不在仅仅满足于书籍、报刊、杂志等传统媒体,更倾向于信息的网络化。希望能随时随地了解周围的变化,世界的发展。无论哪个行业的发展,都离不开网络信息的支持。但是对于传统的报纸行业而言,不得不进行的传媒转型,也是给我们提供了很好的案例及研究对象。高新技术的高速度发展,也给我们传媒行业带来了不可避免的变化。正如同我们当代社会的不断发展和转型一样,数字化的技术越来越多地影响着我们,影响着整个传媒行业的发展。面对整个时代的发展,数字化技术所代表的新媒体已经形成了一股猛烈地攻势冲击而来,媒体融合已经越来越符合时代发展的趋势。
With the development of society, people’s demand for information is more and more exuberant, not just satisfied with the traditional media such as books, newspapers and magazines, but also tend to network with information. We hope that we can understand the changes around us and the development of the world anytime, anywhere. No matter what the development of the industry, are inseparable from the support of network information. However, for the traditional newspaper industry, the media transformation that has to be carried out also provides us with very good cases and research objects. The high-speed development of high technology has also brought inevitable changes to the media industry. Just as the continuous development and transformation of our present-day society, digitized technology increasingly affects us and affects the development of the media industry as a whole. Faced with the development of the entire era, the new media represented by digital technology has come under the impact of a violent offensive. The media convergence has become more and more in line with the trend of the times.