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健康在线社区成员知识共享可以帮助用户获取健康知识、提高健康水平。本文基于网络口碑和社会交换理论,构建了健康在线社区成员知识共享意愿影响因素模型,通过网络问卷的调查,获取了286份有效问卷,通过实证分析,结果表明,互惠、声望追求和利他显著影响健康知识共享意愿,信任对共享意愿的影响没有得到支持。
Knowledge sharing for healthy online community members can help users gain health knowledge and improve their health. Based on the theory of internet word-of-mouth and social exchange, this paper constructs a model of influencing factors of knowledge sharing willingness among members of healthy online communities. Through the survey of online questionnaires, 286 valid questionnaires are obtained. Empirical analysis shows that reciprocity, prestige pursuit and significant influence of altruism Willingness to share knowledge of health, the impact of trust on sharing will not be supported.