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“融e购大理旅游商城”是工行“融e购”平台全国第一个电商政府合作项目,它开创了银行电商与政府合作的新模式,不仅通过线上项目带动了银行线下业务,更有效推动了当地旅游产业的发展。中国工商银行云南分行“融e购大理旅游商城”今年4月上线,一个月项目总交易额突破2亿元,得到总行和地方政府的高度认可。该项目是“融e购”平台全国第一个电商政府合作项目,开创了银行电商与政府合作的新模式,开启了以线上项目带动线下业务发展的新路子,在融e购“互联网+旅游”的发展历程上写下了重要一笔。最近,笔者结合互联网金融的创新发展,就云南分行融e购旅游商城项目的发展进行了专题调研。
“Rong e purchase Dali tourist mall ” is the ICBC “Rong e purchase ” platform the country’s first e-commerce government cooperation project, it created a bank e-commerce and government cooperation in the new model, not only through the online project led Bank offline business, more effectively promote the development of the local tourism industry. Industrial and Commercial Bank of China branch in Yunnan “Rong e purchase Dali Tourism Mall” on-line in April this year, a month the total transaction volume exceeded 200 million yuan, by the head office and local government highly recognized. The project is the first e-commerce government cooperation project of “e-commerce platform”, creating a new mode of cooperation between e-commerce bank and government and opening up a new way of promoting offline business development through online projects. e purchase “Internet + Travel ” wrote an important stroke in the course of development. Recently, with the innovative development of internet finance, the author conducted a special survey on the development of the project of integrating e-commerce and tourism in Yunnan Branch.