时下,企业通过各种媒体向人们提供的商品信息,一般是仅就某一种产品将其品牌和盘托出,诸如××牌电视、冰箱、空调、西服、衬衫等等。这种状况,应当引起企业家们的注意。 纵观天下商战,凡是具有战略眼光的企业家,无不把品牌看得比创牌产品本身更重要,因此,他们在广告宣传中,十分注意突出品牌,并使之留下“伏笔”,为企业长远发展留有充分的余地。且不说人所熟知的松下幸之助、盛田昭夫创下的 Nowadays, product information provided by companies through various media to people is generally to brand their products and brands, such as xxx TVs, refrigerators, air conditioners, suits, shirts and so on. This situation should attract the attention of entrepreneurs. Looking at the world’s business warfare, all entrepreneurs with a strategic vision will see the brand as more important than the brand-name product itself. Therefore, in advertising, they pay great attention to highlighting the brand and leaving it “foreshadowing” for the enterprise. There is plenty of room for long-term development. Not to mention that Matsushita Yukisuke and Akio Morita founded by people are known