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2012年已经平安过去,“世界末日”并未如期而至,玛雅人的预言随风而去,人们又开始计划新的一年。回顾2012年,对于《中国邮政》杂志来说,却是一个不平凡的年份。杂志从黑白版改为全彩版,从形式到内容的全面改变,带给读者耳目一新的感觉。杂志的改版迎合了企业发展的形势,顺应了读者的需要,不仅得到了上级领导的肯定,也赢得了市场的认可,杂志发行量达到了历史新高。各方的好评如潮,我们乐享其中,初尝了求新求变的改革甜头。改版的成功与否,有可能决定杂志未来发展的前景;而改革的成功与否,则有可能决定整个中国邮政未来的命运。
2012 has been safe before, “Doomsday ” did not come as expected, Maya’s prophecies go with the wind, and people are planning a new year. Looking back at 2012, it is an extraordinary year for China Post magazine. Magazine from black and white version to full-color version, from the content to the overall change, bringing readers a fresh look. The revision of the magazine catered to the development of the enterprise and conformed to the needs of the readers. It not only won the approval of the higher level leaders but also won the recognition of the market. The magazine circulation reached a record high. The rave reviews of all parties raved in and we enjoyed the sweet start of the reform that sought for change. The success or failure of the revision will probably determine the future of the magazine. The success of the reform may determine the future of the entire Chinese postal service.