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2001年秋季,一份调查报告引起了中关村科技发展股份公司高层的深思:在给被调查者的13件经董事会公告的公司大事件中,被公众认知度最高的事件是“与琼民源换股上市”和“开发建设中关村科技大厦”,而企业努力打造的国内一流全面电信增值服务的主营业务并不被社会所知。这份调查报告促使“中关村”开始了企业建立以来的第三次主营业务调整,即从单一的开发建设到“四业并举”,从“突出主业、清晰形象”到近期推出的打造“国内一流的全面电信增值服务商”品牌形象。
In the autumn of 2001, a survey report caused the senior executives of Zhongguancun Science and Technology Development Co., Ltd. to think that among the 13 major company announcements announced by the board of directors to the respondents, the most publicized incident was “ Convertible listed ”and“ development and construction of Zhongguancun Science and Technology Building, ”and enterprises strive to create a domestic first-class comprehensive value-added telecom services are not the main business community. The investigation report prompted Zhongguancun to start the third major business adjustment since the founding of the company, that is, from a single development and construction to “four industries and two industries”. From “highlighting the main business and clear image” to the recently launched “ Domestic first-class comprehensive value-added telecommunications service providers ”brand image.