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音乐消费已成为大众生活消费的重要内容,为了了解城市居民音乐消费情况,文章采用社会调查法、数理统计法和文献资料法,对河南省省会郑州市就不同职业、不同年龄层以及不同教育程度的人群的音乐消费行为运用多阶、多次、分层抽样进行调查,通过对其喜欢音乐程度和音乐消费的种类、动机、金额以及偏好等进行研究分析,总结郑州市居民不同人群的音乐消费行为特点,分析其中存在的问题以及原因。
Music consumption has become an important part of mass life consumption. In order to understand the music consumption of urban residents, the article uses social investigation, mathematical statistics and documentary data to analyze the different occupations, ages and educational levels of Zhengzhou City, the capital of Henan Province, Use multi-level, multi-level and stratified sampling to conduct a survey. By studying and analyzing the types of music, motivation, amount and preference of their favorite music, this paper summarizes the music consumption of different groups of residents in Zhengzhou Behavioral characteristics, analysis of the problems and reasons.