随着广告产业的发展,英语广告中常见各种修辞手法吸引消费者眼球。其中,双关语是商务英语广告中一种常见的修辞手段。这种修辞格的运用不仅可以增强其语言的感染力,也产生一定的幽默效果。但其运用技巧多样,因此翻译更加复杂。本文介绍了双关语在英语广告中的三种基本类型,并着重阐释了三种主要的双关修辞格的翻译方法。 With the development of the advertising industry, various rhetorical devices commonly used in English advertisements attract the attention of consumers. Among them, pun is a common rhetorical device in commercial English advertisements. The use of this rhetorical device not only enhances the appeal of its language, but also produces some humorous effects. However, its application skills vary, so the translation is more complex. This paper introduces the three basic types of puns in English advertisements and focuses on the interpretation of the three main methods of translation.