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很长时期以来,商业对艺术的投入大多限于雅俗共赏的、可当即或很快获益的艺术作品,通常在美术界,把这称之为“行画”或“高级行画”。这也无可非议。商业之所以在社会生活中具有中心的作用,正在于赢利动机的推动。而那些接近当代美术前沿文化的作品却很少能获得这种机会。 北京实达易文化咨询服务有限公司率先介入对美术文化前沿的探索者的关注,既是企业家的远见卓识的具体体现,更是企业家对推动前沿文化的积极参与,表现了当代文化和商业结合的深层关系的转化。
For a long time, commercial investment in art has been mostly limited to popular and popular works, which can be immediately or quickly benefited, usually in the art world, calling it “painting” or “advanced painting.” This is beyond reproach. The reason why business plays a central role in social life is to promote profit-making motivation. And those that are close to the cutting-edge culture of contemporary art seldom get this chance. Beijing Shida Cultural Consulting Services Co., Ltd. took the lead in intervention in the forefront of art and culture explorers attention, not only the entrepreneurial vision of a concrete manifestation of entrepreneurial but also to promote the active participation of cutting-edge culture, demonstrated the combination of contemporary culture and business The transformation of the deep relationship.