中国地大物博,自然风景与人文景观美不胜收,且呈现出南与北、东与西,边境与内陆的巨大差异。因此,如何向海外游客推介独具特色的地方旅游品牌,也就成了旅游战略中的一项重要内容。据此,我们认为应以强有力的统筹管理为保障,以准确传递城市形象为核心,构建以功能性顺应为总体翻译策略的旅游文化外宣翻译体系,实现地方经济文化的发展。 The vast territory, natural scenery and cultural landscape of China are beautiful and show great differences between south and north, east and west, border and inland. Therefore, how to promote a unique local tourist brand to overseas tourists has also become an important part of the tourism strategy. Therefore, we think that we should take the strong co-ordination management as the guarantee, with the accurate transfer of the image of the city as the core, to build a tourist culture outreach and translation system with functional compliance as the overall translation strategy to achieve the development of local economic and cultural.