笔者所倡导或建议的竞争力评估方式的核心价值取向,目的在于摆脱目前这种受制于收视市场驱动的行业困境,更多地激发媒体自身的原动力和原创力,这也许是避免层出不穷的无序的同质化竞争的一个有效途径,会更加有利于电视产业的良性发展。从理想状态来讲,科学的电视评估体系应该具备孵化器的功能,对于任何一个有生命力和市场潜在发展价值极高的媒体品牌都能有一个最大化的健康推导作用,同时最小化地减损对节目发展的伤害。 The author advocates or suggests the core value orientation of the competitiveness assessment method. The purpose is to get rid of the current industry dilemma driven by the viewing market and to stimulate the media’s own motivation and originality more. This may be to avoid endless disorder An effective way of homogeneity competition will be more conducive to the sound development of the television industry. Ideally, a scientific television rating system should have the function of an incubator, maximizing the health of any lively and potentially valuable media brand in the market, while minimizing the impact on programs Developmental injury.