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英国的苏格兰威士忌在世界上久负盛名,至今已有几百年的历史。问世以来,一直畅销许多国家,为英国挣了不少外汇。到七十年代末,苏格兰威士忌仍占世界威士忌销售量的35％。但是近年来却境遇不佳,出口额急剧下降(1979年为15亿多美元),不得不暂停一部分生产。为什么这种名牌美酒的身价今非昔比呢?因为苏格兰威士忌酒80％用于出口,主要销往美国、日本、法国和西欧共同市场。可是近年来,美国人越来越喜欢饮用诸如
British Scotch whiskey has long enjoyed a good reputation in the world and has been hundreds of years old. Since its inception, it has been popular in many countries and earned a lot of foreign exchange for Britain. By the late 1970s, Scotch whiskey still accounted for 35% of World Whiskey sales. However, in the past few years the situation has been rather poor. Exports have dropped sharply (more than 1.5 billion U.S. dollars in 1979) and some production has been suspended. Why is this famous brand of wine worthless? Because 80% of Scotch whiskey for export, mainly to the United States, Japan, France and Western European common market. But in recent years, Americans have become more like drinking