一、创优节目是新时期党的广播事业发展的需要创优节目是达到最大宣传舆论引导效益、保障“喉舌”功能的最佳手段。广播是大众传播媒介 ,收听与否直接取决于受众。因而 ,党的声音、政府的形象要得到贯彻和树立 ,就必须创作一批群众所喜闻乐见的、符合群众欣赏习惯的好节目来。 First, excellent programs are the needs of the party’s broadcasting business in the new era Innovative programs are the best means to achieve the greatest publicity, guide the benefits and protect the function of “mouthpieces.” Broadcasting is the mass media, listening directly or not depends on the audience. Therefore, if the party’s voice and the government’s image are to be implemented and set up, a good program of people loved by the masses and in line with the people’s appreciation habits must be created.