“脑洞大开”的故宫文创将百年前的皇帝“拉入”现代,用当代语言展示清代乾隆皇帝的山水印石、三希空间、春晓庆典、清明上河图,以及他的无数个秘密。今年6月,一场“帝王品味”与现代流行文化的超时空对话展览让济南民众近距离接触到了故宫的文创潮品。这些“来自故宫的礼物”通过新媒体运营与文创产品结合,受到广大消费者的喜爱,一跃成为大热“网红”。近年来,文化产业的井喷式发展活跃了整个文化产品市场,相比图书、影视等被广泛接受的主流文化产业,文创产品也 The Forbidden City Wenchuang, which opened its doors to a hundred years ago, “pulled in” the modern era and used contemporary language to display the landscape seals, the Sanshi spaces, the Spring Festival celebrations, the Qingming Riverside plan of Qianlong Emperor in the Qing Dynasty, and His countless secrets. In June this year, an exhibition of “imperial tastes” and meta-time-space dialogues with modern popular culture brought Jinan people close to the Forbidden City’s literary and creative creations. These “gifts from the Forbidden City ” through the new media operations and cultural and creative products, loved by the vast number of consumers, has become a hot “red net.” In recent years, the development of the cultural industry blowout active in the entire cultural product market, compared to books, movies and other widely accepted mainstream cultural industries, cultural and creative products