论文部分内容阅读
2015年,无论是传统电视屏还是流行多终端,综艺节目都成为收视1主力,从内容比重、经费投入、资源配置、收视效果、点击率,到营收份额、产业链等各层面均不断攀升,呈现出遍地开花的景象。就宏观层面而言,2015年综艺节目数量大幅提升,原创作品比重不断加大,引进版权以中外深度合作的模式,大力培养本土力量。各大综艺节目逐渐由
In 2015, the variety shows have become the main force of the Company’s TV ratings, regardless of whether they are traditional television screens or popular multi-terminal screens. They have continuously risen from the aspects of content, funding, resource allocation, viewing efficiency, click-through rate, revenue share, and industrial chain , Showing a scene of flowering everywhere. At the macro level, the number of variety shows increased substantially in 2015, and the proportion of original works continued to increase. The introduction of copyright mode deeply cooperated with China and foreign countries and vigorously nurtured the local forces. The major variety show gradually by