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随着我国报刊经营市场的进一步放开,各种报刊都在不失时机地抢占发展空间。目前,对于诱人的教育领域以及学生阅读市场,不仅教育报刊义不容辞地在主打,其它报刊也在专攻,本地报刊看好它,外地报刊也在关注它。教育报刊对策是什么?许多教育报刊界人士进行了有价值的理论探讨。在此,我就对拥有几份报纸、几份刊物的教育报刊单位的整体营销发展战略,试从教育报刊经营市场化的进程,结合自己的工作谈一些粗浅看法。
With the further liberalization of China’s newspaper and magazine management market, all kinds of newspapers and magazines have seized the opportunity to seize space for development. At present, for the attractive education field and the market for student reading, not only education newspapers and periodicals are dominating their posts, other newspapers and periodicals are also specializing in it, local newspapers are optimistic about it, and foreign newspapers are paying attention to it. What is the solution of education newspapers and magazines? Many educational newspapers and magazines conducted valuable theoretical discussions. At this point, I would like to discuss the overall marketing strategy of educational press units that own several newspapers and several journals. I will try my best to talk about the marketing marketization of newspapers and periodicals and talk about some superficial opinions based on my own work.