市场营销是指营销人员向市场经营、推销自家企业或其他企业生产的产品,营销业绩越多,代表企业所收到的经济利益越多,这是有利于企业生产发展的。但是在实际中,市场营销并不是一帆风顺的,会有风险,一旦出现差错,将会制约企业的发展,严重时会给企业带来生死存亡的危机。相关的营销管理人员应该采取对其采取管理方法,规避营销危机。 Marketing refers to the marketers marketing to the market, selling their own businesses or other products produced by the company, the more marketing performance, the more economic benefits it receives on behalf of the enterprise, which is conducive to the production and development of enterprises. However, in practice, marketing is not easy and risky. Once an error occurs, it will restrict the development of the enterprise. In serious cases, it will bring about a crisis of life and death to the enterprise. Relevant marketing managers should adopt management methods to avoid marketing crisis.