如果一家公关公司仅仅将维护媒体关系和客户关系作为目标的话,那在运营方面必定举步维艰,诸如财物、人事等多方面的问题就会接踵而来。其实,我们这个行业不生产任何有形产品,公关的核心必须是人,有人的地方就需要管理,管理形成了理论就是管理学。所以,今天我们主要谈“公关的管理学”这个话题。 If a PR firm only aims to maintain media relations and customer relations, it will certainly be struggling with its operations. Issues such as property and personnel issues will come one after another. In fact, our industry does not produce any tangible products, public relations must be the core of people, some people need to manage, formed a management theory is management. Therefore, today we mainly talk about “public relations management ” this topic.