对于京润珍珠来讲,这些年也一直在努力朝着品牌年轻化的方向在走,除了品牌产品本身的年轻化之外,在视觉形象,流通渠道以及诸多的设计当中,都融入了年轻化的元素;特别是在“小周总”接手管理之后,不仅在传统渠道继续发力,还加入了数字营销以及电商平台,所以说,京润珍珠的发展很好的契合了当下品牌年轻化的趋势,迎合了未来消费者的需要。 In terms of Jingrun pearls, these years have also been striving toward rejuvenation of the brand. In addition to the rejuvenation of the brand products themselves, they have incorporated youthfulness into visual images, distribution channels and many designs . Especially after the management of “Xiao Zhou Zong” took over, not only continued efforts in the traditional channels, but also joined the digital marketing and e-commerce platform. Therefore, the development of Jingrun pearls is a good fit with the current brands The younger trend, to meet the needs of future consumers.