我国电视业的发展面临着前所未有的机遇和挑战。人 民群众对精神文化生活需求的不断提高为电视发展提供了 巨大的空间,电视技术的革新为电视的发展提供了有力的 技术支持。但是,电视发展面临的挑战也是严峻的。首先是 来自境外跨国媒体的压力。尽管目前它们能够介入的领域 非常有限,但是随着我国电视开放程度的不断扩大,境外媒 体介入我国电视的范围将越来越广。其次,省级电视台之间 的竞争将日趋激烈。而且,省级卫视在本区域内还面临着城 市电视台的强力竞争,尤其是省会城市电视台往往在该城 市电视媒介市场中占据着优势地位。随着央视地位的不断 The development of China’s television industry is facing unprecedented opportunities and challenges. The ever increasing demand for spiritual and cultural life by the masses of people has provided tremendous room for the development of television. The innovation of television technology has provided powerful technical support for the development of television. However, the challenges facing TV development are also grim. First is the pressure from overseas multinational media. Although at present they are able to intervene in very limited areas, but with the continuous expansion of China’s television, foreign media will be involved in China’s television will become more widespread. Second, the competition between provincial TV stations will become increasingly fierce. Moreover, provincial satellite TV in the region is also facing the strong competition of urban television stations, especially the provincial capital television stations are often in the city’s television media market occupy a dominant position. With the continuous CCTV status