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手翻开一本杂志或者打开电视,广告就会像潮水一般向你涌来,这些广告不外乎是告诉你如何去花费时间或金钱。沃顿商学院营销学教授凯希·莫吉内尔(Cassie Mogilner)和斯坦福大学商学院营销学教授詹妮弗·安可尔随
When you open a magazine or turn on the television, ads are coming to you like tides, and the ads are nothing more than telling you how to spend time or money. Wharton marketing professor Cassie Mogilner and Stanford University business school professor of marketing Jennifer Angel