一份好的市场调研计划可以对企业的经营决策起到指南针的作用。案例1在20世纪80年代中期,江苏南通一带乡镇企业蓬勃兴起。中央某报记者奉命去写正面宣传报道文章。记者在当地发现,很多乡镇企业都在生产橡胶手套,问其原因,当地企业经营者告诉他是听说西方发达国家刚开始发现艾滋病会通过皮肤的裂口传染, A good market research plan can act as a compass for business decisions. Case 1 In the mid-1980s, the township and village enterprises in Nantong, Jiangsu Province, boomed. Central newspaper reporter was ordered to write a positive publicity articles. Reporters found in the local, many township enterprises are producing rubber gloves, asked the reason, the local business operators told him that he heard that the western developed countries have just started to find AIDS through the skin of the gap infection,