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企业主社会网络是农村小微企业获取发展资源的关键渠道。农村小微企业主社会网络影响因素众多。在实地调研的基础上建立农村小微企业主社会网络影响因素模型并提出相关假设命题,利用耒阳市、醴陵市和湘阴县134份农村小微企业主调查问卷进行相关分析和回归分析。研究证实:企业主个人主观能动性与社会技能、企业资源需求程度及企业经营环境是影响农村小微企业主社会网络构建的关键因素。研究结论为农村小微企业破解“资源匮乏”提供理论和实证基础,具有重要现实意义。
The social network of business owners is the key channel for small and micro enterprises in rural areas to obtain resources for development. There are many factors influencing the social network of rural small and micro enterprises. On the basis of field research, we set up a model of influencing factors of social network of rural small and micro enterprises and put forward relevant hypothetical propositions, and use the questionnaire of 134 rural small and micro enterprises owners in Shenyang City, Liling City and Xiangyin County to conduct correlation analysis and regression analysis. The research confirms that the individual initiative and social skills of business owners, the degree of enterprise resource demand and the business environment of enterprises are the key factors that affect the social network construction of rural small and micro enterprises. The conclusions of the study provide theoretical and empirical basis for rural small and micro enterprises to crack “scarce resources ” and have important practical significance.