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我国是有着丰富传统文化的国家,所以在我国的传统文化中,传统装饰纹样有着不可忽视的作用,其也是伴随着我国时代的进步与发展,从自然界与现实生活中提取出来的元素。将其应用于广告设计中,可以切实提升广告设计的整体水平。本文就将针对广告设计中常见的传统装饰纹样应用因素进行简单分析,且提出了在未来的广告设计过程中应该如何运用传统装饰纹样,以期提升广告设计整体水平,使得其符合我国现代社会的审美要求与设计要求。
Since China is a country rich in traditional culture, traditional decorative patterns in our country have a significant role to play. It is also an element extracted from nature and real life with the progress and development of our times. Its application in advertising design, can effectively enhance the overall level of advertising design. This article will simply analyze the traditional decorative pattern application factors commonly used in advertising design, and put forward how to use traditional decorative patterns in the future advertising design process in order to enhance the overall level of advertising design, making it in line with the aesthetic of modern Chinese society Requirements and design requirements.