“诚信缺失”已成为当前我国社会经济活动中日趋严重的问题。中国传统文化历来强调道德在政治和管理中的作用 ,也不乏对诚信的推崇和研究。西方对“诚信”的研究和应用也有悠远的历史 ,并在目前的企业管理中有颇为成功的实践。本文通过系统比较中西方在诚信研究、对诚信的理解 “Lack of good faith” has become an increasingly serious problem in China’s current social and economic activities. Traditional Chinese culture has always emphasized the role of morality in politics and management, as well as respected and studied honesty. The West also has a long history of researching and applying “good faith” and has succeeded quite well in current business management. This article systematically compares Chinese and western research on honesty and honesty