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“贴近群众、贴近实际、贴近生活”是党和人民群众对新闻宣传工作的基本要求,实现新闻宣传“三贴近”是一个重大的政治任务,同时也是新闻媒体进一步拓展生存发展空间,求得重大发展的重要举措。所谓平民化,就是要让电视新闻的普通市民观众爱看,就是要将电视新闻的报道角度放低,以普通百姓耳熟能详的视角采访、制作新闻,让普通百姓能够参与和接受。
“Close to the masses, closer to reality and close to life” are the basic requirements of the party and the people in press and propaganda and realize publicity of the media. “Three close to” is a major political task and at the same time, the news media further expand the space for survival and development , Obtained an important measure for major development. The so-called “common people” is to let ordinary citizens in TV news like to watch movies, that is, they should lower the coverage of television news and make news with ordinary people’s familiar views so that ordinary people can participate and accept them.