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研究了两竞争制造商通过同一网络平台销售产品的需求信息分享问题。已往研究表明,信息分享一定会为参与企业带来更多的利润,然而研究发现,在网络平台销售模式下,当平台提成比例过高而产品生产的规模经济比较明显时,分享需求信息却不一定会为平台带来更多的期望利润。在规模经济的时候,不获取信息的制造商可以从竞争制造商获取信息行为中收获搭便车效应,而在规模不经济的时候,不获取信息的制造商却须为此付出代价。当平台的需求信息越准确时,获取信息带来的利润就越多。
Researched the demand information sharing between two competing manufacturers selling products through the same network platform. Previous studies have shown that information sharing will certainly bring more profits to the participating enterprises. However, the study found that under the network platform sales model, when the proportion of the platform commission is too high and the economies of scale of the product production are obvious, sharing the demand information does not Will certainly bring more expected profits for the platform. In economies of scale, manufacturers with no access to information can reap the free-riding benefits of acquiring information from competing manufacturers, and at a time of economic inefficiency, manufacturers without access to information have to pay the price. When the platform of the more accurate demand information, access to information, the more profits.