线上线下即将迎来再平衡。今天,大家都谈一个新词,就是新零售。我的理解,新零售就是线下需要线上,为什么?我们有4个痛点,第一个我们不知道消费者是谁,我们不知道消费者在哪里,我们不知道他们需要什么,我们不知道他们来在我们这里,我们满足了他一些什么,这是我们的痛点,但是线上运营商也有痛点,最大的是物流成本高。未来新零售一定是线上线下再平衡,我的观点是则三五年,短则两三年,两个生态会融合发展,相互之间包容、互融。 Online and offline will usher in rebalancing. Today, everybody talks about a new word, that is, new retail. I understand that the new retail line is offline, and why? We have four pain points, the first one we do not know who consumers are, we do not know where consumers are, we do not know what they need, we do not know They come here with us, we meet something for him, this is our pain point, but the online operators have a pain point, the biggest is the high logistics costs. In the future, the new retail business must be rebalanced online and offline. My point of view is that in three to five years, or in two or three years, the two ecologies will converge and develop with mutual tolerance and mutual accommodation.