近日,无论在国内市场还是国际市场,中国家电企业向高端突围的趋势日渐明显。从龙头企业来看,海尔在高端市场高举高打,在竞争中依然延续了以往的霸气和自信;美的则保持了一贯的低调作风,从内至外深化转型,以为消费者提供“国货精品”为己任。其他如海信、方太等企业,都在自己专长的领域挺进高端市场。形成这样的态势,应该说是一种必然的结果。 Recently, both in the domestic market and in the international market, the trend of Chinese home appliance enterprises to break through to the high-end has become increasingly apparent. From the leading enterprises, Haier held high in the high-end market hit, in the competition still continued the domineering and self-confidence in the past; the United States has maintained a consistent low-key style, deepening transformation from the inside to the outside, in order to provide consumers with “domestic products ”As its own responsibility. Others such as Hisense, Fang too enterprises, are in the field of expertise to advance into the high-end market. The formation of such a situation should be said that it is a necessary result.