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福利彩票文化是福利彩票事业内在核心竞争力的结晶。加强福利彩票文化建设是推动社会对福利彩票事业的认同,扩大福利彩票事业的社会影响力,增强福利彩票事业的社会凝聚力。文章以福利彩票文化建设的精神文化层面、物质文化层面和制度文化层面为视角进行研究,论述了我国福利彩票的硬件设施建设、游戏品种开发与票面设计、公益慈善项目和彩票收藏与鉴赏四个方面,提出了我国福利彩票文化建设展望,以期为今后的福利彩票文化建设提供政策参照。
Welfare lottery culture is the crystallization of the core competitiveness of the welfare lottery business. To strengthen the building of the welfare lottery culture is to promote social recognition of the welfare lottery business, to expand the social influence of the welfare lottery business and to enhance the social cohesion of the welfare lottery business. This article studies the Welfare lottery’s hardware construction, game variety development and face design, charity project and lottery ticket collection and appreciation from the perspective of spiritual culture, material culture and system culture. In the aspect, it puts forward the expectation of our country’s welfare lottery culture construction, with a view to providing policy reference for the future welfare lottery culture construction.