政务微博建构公共领域,提供公共话语平台,吸引公众参与公共话题讨论,可以增强政府自媒体的黏性,提升传播力和引导力。本文结合习近平总书记关于新闻舆论工作的重要论述,分析建构政务微博公共领域的必要性,针对其现状,提出建构路径。 Government microblogging public domain construction, providing a platform for public discourse, to attract public participation in public discussion can enhance the government’s stickiness from the media, enhance communication and guidance. This article, combined with General Secretary Xi Jinping’s important exposition on news public opinion work, analyzes the necessity of constructing the public domain of government microblogging, and puts forward the construction path for the status quo.