361°运动武装,中国体育运动用品行业的佼佼者。不管是与羽毛球的携手,还是与十运会的结缘,或是与厦门马拉松的邂逅,361°的每一次的营销活动都值得人去回味。但更令人赞赏的是,361°勇于创新的精神。其以超宽超广的视野将赞助行为事件化、活动化、娱乐化,用事件营销、娱乐营销、公益营销、体验营销等手法来丰富和完善体育营销的做法,成了后来者效仿的榜样。 361 ° Athletic Armed, a leader in the sporting goods industry in China. Whether it is with the badminton or the knot with the National Games, or meet with the Xiamen marathon, 361 ° of each marketing activities are memorable. But even more admirable is that 361 ° is brave in innovation. The practice of enriching and perfecting sports marketing by means of event-based, activity-oriented, entertainment-oriented, event marketing, entertainment marketing, public service marketing and experiential marketing with an ultra-wide field of vision has become an example for later adopters .