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市场营销力是石油企业实现经济价值的根本途径。加强石油石化企业市场营销力,可从树立全面营销理念、完善营销网络、提升服务水平入手。企业是通过自己的产品或者服务满足用户需求以实现自身价值的经济组织。市场营销工作是沟通企业和用户之间的桥梁,是石油企业实现经济价值的根本途径。与国际大石油公司相比,我国石油企业产炼销结构明显不合理,市场营销成为制约企业发展的短板,提升市场营销力已经成为石油企业的当务之急。
Marketing power is the fundamental way for oil companies to realize their economic value. Strengthen the marketing power of petroleum and petrochemical enterprises, starting from establishing a complete marketing concept, improving the marketing network and improving the service level. An enterprise is an economic organization that fulfills its own needs through its own products or services. Marketing is a bridge between enterprises and users, and is the fundamental way for oil companies to realize economic value. Compared with the international large oil companies, the structure of our country’s petroleum enterprises producing coal sales is obviously unreasonable, marketing has become a constraint on the development of enterprises shortcomings, improve marketing efforts has become the top priority of oil companies.