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这只小猫没有与之配套的故事、电影、图书……可以说,迪±尼卡通产品模式的成功元素在凯蒂猫身上几乎一项都不具备,但是它却是有史以来最赚钱的卡通形象之一。凯蒂猫(Hello Kitty),这是一只全球最著名的日本小猫,圆圆的脸蛋,左耳上扎着一只蝴蝶结,还有一截小尾巴。凯蒂猫每年为版权所有者三丽鸥礼品公司创造5亿美元的利润,同时也为获得授权使用凯蒂猫形象的公司赚取了几十亿美元的收益,还有很多公司在未获授权的情况下私自使用凯蒂猫形象,生产着五花八门的凯蒂猫产品,他们的年收益也有8
The kitten has no accompanying stories, movies, books, etc. ... It can be said that the success elements of Di-Nicaton’s product model are hardly available on Hello Kitty, but it is the most profitable cartoon ever One of the images. Hello Kitty, the world’s most famous Japanese kitten with a round face, a bow tied to the left ear and a small tail. Hello Kitty earns $ 500 million in profits each year for copyright owner Sanrio Gift and also earns billions of dollars in revenue for companies licensed to use the image of Hello Kitty and many more in unlicensed The case of private use of Hello Kitty images, producing a wide range of Hello Kitty products, their annual returns are also 8